Venu Mathukumalli · 813.600.8927 · Venu.Mathukumalli@gmail.com · linkedin.com/in/venumathukumalli
Case study 03 Quick peek 2 min read
B2C, direct to customer Individuals and businesses buy insurance online
A price from one sentence, not five pages. An AI-first way to buy auto, home, life and business insurance, where the application fills itself and the customer stays in control.
The problem
Buying insurance online means about 24 fields over five pages, including license and SSN, before any price. Commercial renewals are seven-page forms of mostly unchanged answers. And in 2026 insurers started quoting inside AI assistants, where a form can’t follow.
The approach
The quote comes first and the form fills itself. One sentence in; the AI fills the application, asks only what changes the price, and explains the quote. Identity and payment come last, and the customer decides. For renewals, last year’s answers carry over and a broker reviews the changes.
The centerpiece screen
From one sentence the AI fills 15 fields and asks just two questions. Beside the chat, the carrier’s five-page application fills in live, each answer labeled with where it came from.
Outcomes, business impact & learnings
What I delivered
Modeled, not measured
What I took from it
A concept with a clickable prototype, not tested with customers. Simple rules stand in for the AI and carrier pricing, and all carriers, prices and organizations are sample data.
Want the full walkthrough? All ten screens, the design principles, renewal by exception, the guardrails and a clickable prototype are in the deep dive on my portfolio site.
All ten screens, the guardrails, renewal by exception, and a prototype you can quote yourself.