Venu Mathukumalli

Product Design  UX/UI  AI  Design Leadership

Turning complexity into experiences people understand.

I’m a hands-on Product and UX Design leader who turns complex problems into intuitive, scalable digital products. I work from discovery and early concepts through prototypes, design systems, AI-enabled experiences, and production delivery—while helping design teams do their best work.

View case studies View Resume
years across visual, UX & product design
20+
digital products designed and led
25+
POCs & interactive prototypes
150+
designers led across global teams
10+

Case studies

Selected product design work

Complex workflows, AI-enabled products, enterprise tools, and systems thinking—shown through concise case studies and deeper walkthroughs.

A note on confidentiality. My client work is under NDA, so these case studies are rebuilt with synthetic data. They mirror real problems I have solved.

  • Approval queue listing five claims sorted by AI confidence, lowest first
    01

    Claims Adjuster Copilot

    B2B2C client app  Single sign-on for client companies and their employees

    An AI workflow for insurance claims: every claim runs the same seven steps. The AI does the routine checks and the math, and a licensed adjuster approves every payout. Six screens and a clickable prototype.

    AI WorkflowInsurance
    Quick peek 2 min Deep dive
  • Portal home page with three actions: request a new seat, request AI credits, and check status, plus the inactive seat policy
    02

    Enterprise Tool Governance

    Internal enterprise tool  An IT app employees use inside the company

    Streamline tool licensing with AI. An agentic system reviews requests, manages seat allocation, and tracks status—all within admin-controlled limits. Stronger governance, clearer communication.

    Agentic AIEnterprise toolingGovernance
    Quick peek 2 min Deep dive
  • Home page with an AI Autopilot prompt box, example requests, five lines of insurance to choose from, and a comparison of five pages of forms against one line
    03

    AI Insurance Quote

    B2C, direct to customer  Individuals and businesses buy insurance online

    A price from one sentence, not five pages. An AI-first way to buy auto, home, life and business insurance: the application fills itself, and the customer decides. Ten screens and a prototype you can quote yourself.

    Agentic AIInsuranceConversational UX
    Quick peek 2 min Deep dive
  • 04

    More client work

    Under NDA  Available on request

    Most of my client work is confidential and can't be shown here. I'm glad to walk through the full stories, process and outcomes in an interview — just ask.

    Coming soon

Designing with AI

From making screens to shaping outcomes

AI can generate screens quickly. The harder part is deciding what should be automated, what needs human judgment, and how users stay informed and in control. I use AI throughout the design process, but I treat judgment, trust, and accountability as design responsibilities.

AI workflow or agentic AI: how I choose

AI workflowAgentic AI
How it runsPredefined steps, in the same order every timeDecides its next step from what it finds
FlexibilityLow: anything unusual goes to a personHigh: adapts to new and unclear cases
Build and testSimpler to build, test and auditNeeds guardrails, confidence limits and a kill switch
Best forRoutine, repetitive, regulated workComplex, changing, unpredictable work
The humanApproves at a fixed stepSets the limits and steps in when the agent asks

How I work with AI

  • Research synthesisInterviews, surveys and usage data turned into themes faster.
  • Working prototypesInteractive builds instead of static mockups.
  • Guardrails firstLimits, an audit trail and a way out, before polish.

Selected work

Impact I can point to

A few examples of how design changed the experience—and the business outcome behind it.

These projects are confidential. The work is presented and shared in person.

+196% Community Housing ServicesSelf-service policy portal for 700 housing providers

The challenge

Renewals ran on Excel and email: a 110-question manual application, repeated across 700 housing providers, with every question routed through the client team.

What I designed

After discovery and user research, I mapped the legacy process into an intuitive, real-time web experience with dashboard submission and delegated user management, and contributed reusable components to the enterprise design system.

The result

Delivered on time and on budget. Account revenue grew 196% ($0.49M to $1.43M), client risk went down, and providers could self-serve without client-team support.

2,900+ Insurance Company  E&O and EPLIDigital enrollment for 18,300 agents

The challenge

Agents enrolled in and renewed their E&O and EPLI policies through paperwork and manual steps.

What I designed

A fully digital experience to enroll, renew, and self-service, plus colleague-assisted servicing (agent impersonation), using single sign-on and secure card payments in one frictionless flow.

The result

2,900+ policies bound on day one (~16% of agents) and 8,000+ within three days, with an estimated $1M in added annual commission revenue across a 50-year Insurance Company partnership.

120+ Northstar Life SciencesGlobal Clinical Trials insurance quote application

The challenge

A new quote application had to serve clinical trials in 120+ countries, where the questions and pages a client sees depend on the markets they select.

What I designed

I ran discovery and whiteboarding with product and business partners, then designed a guided multi-step flow with dynamic, country-driven questions and conditional pages that adapt to each client's selected markets.

Experience

From visual craft to product leadership.

My career started in visual and brand design and evolved into UX, product design, and design leadership. Today, I combine hands-on product craft with team leadership—working across research, complex workflows, prototyping, design systems, accessibility, AI-enabled experiences, and engineering delivery.

Nov 2017 – Aug 2026

Senior UX Designer / Lead UX Designer  Marsh

Led UX and product design across 25+ enterprise applications, spanning internal tools, client-facing platforms, analytics, self-service experiences, digital purchasing, and complex workflows. I stayed hands-on across discovery, research, information architecture, interaction design, prototyping, usability testing, design systems, and engineering handoff while also leading and mentoring a globally distributed design team. The work included a self-service experience that contributed to 196% account revenue growth, a digital enrollment platform serving 18,000+ users, global workflows spanning 120+ countries, and 150+ POCs and prototypes supporting product and business opportunities.

Apr 2016 – Oct 2017

Interface Designer  Investis Digital

Designed responsive websites, digital interfaces, reusable page templates, and visual experiences for client-facing products. Partnered closely with engineering, creative, and strategy teams to move ideas from concept to production, while also creating executive and new-business presentations that supported business development.

Dec 2005 – Jan 2016

GUI Designer  iCrossing, a Hearst company

Built my foundation in visual design, digital experiences, and brand systems, creating websites, campaigns, presentations, and marketing experiences for global organizations. Designed 300+ executive and new-business presentations, supported international teams across multiple markets, and helped maintain a consistent brand experience across digital, print, web, and major industry events.

About

Visual craft. Product thinking. Leadership that stays hands-on.

I started in visual and brand design, where I learned how clarity, hierarchy, and storytelling shape an experience. That foundation eventually grew into UX and product design—researching complex problems, mapping workflows, prototyping solutions, building scalable systems, and working closely with engineering to bring them to life.

Today, I lead design while staying close to the work. I help teams set direction and raise the quality bar, but I still enjoy getting into the details—challenging a workflow, refining an interaction, building a prototype, or finding the simpler path through a complicated problem.

Role
Hands-on Product Design Leader
Focus
Product design and UX/UI for complex workflows, design systems and AI-enabled experiences, across enterprise and SaaS products, internal tools and client-facing products, including insurance and brokerage
Process & research
User research, discovery, information architecture, journey mapping, wireframing, interaction design, usability testing (UserTesting), data-informed design
Prototyping & delivery
Low- to high-fidelity prototyping, high-fidelity UI, responsive and mobile-first design, specs and engineering handoff, Agile / Scrum
Design systems & accessibility
Design systems, UX patterns, component libraries, content templates, accessibility (WCAG-aligned)
AI-augmented design
Research synthesis, concept ideation, rapid interactive prototypes, AI-generated specs and starter code
Tools
Figma, Figma Make (AI), Sketch, Adobe Creative Suite, Framer, ProtoPie, Lovable, Claude, Claude Design, Claude Code, Maze, Dovetail, Miro, Notion, Adobe Experience Manager, CMS platforms, Jira
Leadership
Design vision and roadmaps, design operations, design system governance, stakeholder management, cross-functional collaboration, team building and hiring, vendor and budget management, performance management, coaching and mentoring

Contact

Let's talk about what you're building.

I’m open to Senior Product Designer, Lead Product Designer, Product Design Lead, Design Manager, and AI/UX leadership opportunities where strong product craft and hands-on leadership matter.

Venu Mathukumalli